The New Balance 740 is making a strong comeback. While this model flew under the radar in the early 2010s, it is now gaining significant attention. Thanks to the updated design, modern technology, and collaborations with major names, the NB740 has evolved into a sneaker that perfectly fits the current retro and Y2K trends. And of course, you can find the latest colorways at Relisted!
The original New Balance 740 was introduced in early 2010 as a performance running shoe. However, the model truly gained attention when it was reintroduced in 2024 as part of the Tech Runner collection. This updated version featured a sleeker silhouette and a mesh base with metallic accents, clearly inspired by the popular New Balance 530. The result? A sneaker that seamlessly fits into the current mix of retro running and Y2K street style.
Since its return, we've seen some standout collaborations. In 2024, rapper Aminé released his own interpretation: the Aminé x New Balance 740v2 "Benson Tech," a tribute to his high school in Portland. The sneaker featured a vibrant mix of blue and orange hues and quickly became a hit among both music and sneaker fans.
In 2025, a collaboration with CNCPTS followed, resulting in the Concepts x New Balance 740 “Brut”. This release drew inspiration from champagne, with luxury details like cork insoles and a premium finish, a nod to the refined style New Balance is now known for.
The New Balance 740 is not only a style icon but also technically strong. Thanks to the ABZORB midsole, the shoe offers excellent shock absorption, so you feel less impact while walking or standing. The combination of synthetic overlays, breathable mesh, and a sturdy rubber outsole makes the sneaker comfortable and durable, perfect for everyday use.
In terms of sizing, the 740 runs true to size, so you can confidently order your normal shoe size. The model is unisex, meaning both men and women can rock this sneaker (women may want to size down one size for the perfect fit).
Since the reintroduction of this model, several fresh versions have been released. This gives enthusiasts plenty of options to find the variant that suits them best. Some of the most popular ones include:
Excited about the 740 but want to check out other models? We've got plenty of options for you on our website. We have models known for their chunky style, as well as others like the NB 740. Be sure to take a look at our other New Balance sneakers:
The comeback of the New Balance 740 shows that classics never disappear; they evolve. Whether you're drawn to the retro look, the comfort of the ABZORB sole, or the exclusive collabs, you'll find the latest releases and most popular colorways at Relisted. Order your New Balance 740 today and give your sneaker collection a fresh, nostalgic upgrade.
